TechTools

Product Price Calculator

Cost Breakdown (per unit)

Material / Raw Materials
$
Labor
$
Packaging
$
Shipping
$
Overhead (per unit)
$
Total: $0.00

Pricing Strategy

Set a markup % on top of your total cost.

%
Formula: Selling Price = Total Cost × (1 + Markup% ÷ 100)

Break-Even Analysis

$

Monthly fixed costs like rent, salaries, and subscriptions not included in per-unit overhead.

Tax / VAT

%

Bulk / Tiered Pricing

Discounts applied to the base selling price above.

Min QtyDiscount %Tier PriceProfit/UnitMargin
%
---
%
---
%
---

Results

Selling Price
$0.00
⚠ Check your inputs
Gross Margin
0.0%
Low ⚠
Markup
0.0%
On cost of $0.00

Markup Comparison

Enter costs above to see comparison

Click any row to apply that markup.

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Set profitable prices with full visibility into your costs and margins. Enter itemized costs including materials, labor, packaging, shipping, overhead, and platform fees. Choose your pricing strategy: cost-plus markup, target profit margin, or fixed selling price. Results show the selling price, gross profit, profit margin as a percentage of revenue, and markup as a percentage of cost instantly. A break-even unit calculation shows how many units you must sell to cover fixed costs. A bulk and tiered pricing table models volume discounts across quantity tiers. A markup comparison table shows how different percentages translate to different margins. Supports 14 currencies. All calculations run in your browser - no account required.

How to Use

  1. 1Enter your product's cost price (the amount it costs you to produce or buy it)
  2. 2Choose a pricing strategy: Cost-Plus (set a markup %), Target Profit (set a profit amount), or Competitive (work backwards from a market price)
  3. 3Enter your desired markup percentage or target profit amount
  4. 4Optionally add a tax/VAT rate to see the tax-inclusive price
  5. 5Review the selling price, gross profit, profit margin, and markup percentage
  6. 6Adjust inputs to explore different pricing scenarios

Features

  • Three pricing strategies: Cost-Plus, Target Profit, Competitive
  • Markup vs. margin calculation (both displayed clearly)
  • Tax/VAT rate inclusion option
  • Side-by-side strategy comparison
  • 130+ currencies supported
  • 100% browser-based

Frequently Asked Questions

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